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Ideal for fully bleached or highlighted hair, Oribe's 'Bright Blonde Essential Priming Serum' prevents damage while balancing out brassiness and nourishing each strand. The purple formula is infused with pearlized pigments, hydrating Lavender Flower Extract and an illuminating complex that work to tone, smooth and repair. - Offers up to 450°F heat protection - Keratin treatment and color-safe - Signature Côte d'Azur scent