Element Eight O2 Niacinamide Eight Active Serum

What it is: A multitasking serum that acts against the visible signs of aging with clinically proven efficacy.Who it's for: Ideal for all skin types.What it does: This serum is a game-changer, delivering potent actives that are powered by liquid oxygen. Our skin cells receive oxygen via hemoglobin in our blood. As we age, blood flow to the skin reduces as our bodies prioritize oxygen delivery to our vital organs. Oxygen decline effects cellular metabolism and it the root cause of fine lines and wrinkles, the loss of firmness and elasticity, hyperpigmentation and discoloration. OATH (Oxygen Amplified Therapy) is a topical hemoglobin that replaces lost oxygen in the skin. It encapsulates liquid oxygen and mimics the function of hemoglobin in the bload. OATH carries 20x more molecular oxygen than water and delivers it directly to your skin cells. It helps accelerate blood flow by up to 70%, improve cell repair and turnover, collagen and elastin production. Healthier skin cells enhance the efficacy of every active in your skin care routine. How to use: Use the serum daily on freshly cleansed skin. Can be used morning and night.